Grimm Brothers Brewhouse was our first craft beer client and the one that "started it all." The "Brothers" came to us with a name, a German brewing heritage, and the idea to name each beer after a Grimm fairy tale. It was our job to figure out how to make these stories fresh for modern audiences. They also needed to appeal to adults — this is beer after all. To solve this, we focused on the darker mood of the original stories, and our princesses became empowered pinups, each taking control of their own story.