• WORK
  • ABOUT
  • SHOP
  • CONTACT
Emrich Office
  • WORK
  • ABOUT
  • SHOP
  • CONTACT

Grimm Brothers Legends

Grimm Brothers Brewhouse was our first craft beer client and the one that "started it all." The "Brothers" came to us with a name, a German brewing heritage, and the idea to name each beer after a Grimm fairy tale. It was our job to figure out how to make these stories fresh for modern audiences. They also needed to appeal to adults — this is beer after all. To solve this, we focused on the darker mood of the original stories, and our princesses became empowered pinups, each taking control of their own story.

GB_farmers_lineup.png
GB_fearless_lineup.png
GB_masterthief_lineup.png
GB_midnightstrikes_lineup.png
GB_briar_rose_lineup.png
GB_Legends_lineup.png
gb_farmers_detail.jpg
gb_seasonal.jpg
gb_fearless_detail.jpg
gb_fearless_chart.jpg
gb_snowdrop_flat.jpg

Design & Illustration