For Copper Kettle's canned beers, we wanted to create a classic product that shows it's high-quality but also highly "sessionable." That's craft beer lingo for you can drink several beers but not get wasted. We kept the design simple, and instead of including fancy food pairings, we featured humorous activity pairings on the side of the can. The idea is that you can still do cool stuff and have a beer at the same time! Just don't drink and drive.