When Bottle Logic Brewing teamed up with us, they wanted an identity that demonstrates that there are still frontiers worth exploring and new discoveries to be made. The final result evokes the can-do attitude of America's golden age of science, with a little sci-fi mixed in.
Each Cold Classics release features a remastered version of a traditional beer style, paired with an homage to pulp science fiction. Each label in the series will feature a glimpse of a larger storyline, featuring the brewery's primary brand character, Eve, and her accomplices. Eve represents Bottle Logic's can-do attitude, rebellious spirit, and thirst for knowledge (and great beer).
Project Hoptomotron is Bottle Logic's painstaking endeavor to build the ultimate IPA (India Pale Ale). Each release will build upon the brewery's exploration of different hop varieties, malt, water profiles, and yeast. Similarly, each release's label features a different section of the Hoptomotron's robotic construction, beginning with Double Actuator. Once Bottle Logic's magnum opus is complete, the fully-constucted colossus will be revealed.
Bottle Logic's Induction series features simple, tried-and-true beer styles with a comic book storyline. Each label features an excerpt of Bottle Logic mythology, illustrated in widescreen. For inspiration, we researched the work of Jack Kirby and other golden-age comic book artists.
The stasis project is Bottle Logic's barrel-aged and sour beer initiative. The series kicked off with Darkstar November Imperial Stout. We designed the series to look like a top secret Nasa experiment. Our favorite touch is the age gauge near the bottom of the label that indicates how long the beer has been aged before bottling.
Each year Fonts.com selects a designer to help them create Fontacular, a 5-day font extravaganza, featuring daily deals and giveaways. For 2015, we had the honor being selected to create the campaign, which included a logo, poster, pennant, homepage banners, and 15 font specimens. After looking at the featured fonts we decided to explore a theme inspired by medieval legends and epic poetry: Beowulf, the Nibelungenlied, Tristan and Iseult. It was an exciting challenge to use fonts we've never used before, and still create a cohesive campaign.
When Ritual's founder, Nathaniel Nelson, approached us to create their brand identity, he was adamant that Ritual be presented as luxury brand, rather than your standard aggressive-looking hockey equipment. All of Ritual's products are purposefully constructed with incredible attention to detail and the best materials possible. To reflect this, the final identity evokes military precision and utility, ritualistic iconography, and clean, modern design.
For Copper Kettle's canned beers, we wanted to create a classic product that shows it's high-quality but also highly "sessionable." That's craft beer lingo for you can drink several beers but not get wasted. We kept the design simple, and instead of including fancy food pairings, we featured humorous activity pairings on the side of the can. The idea is that you can still do cool stuff and have a beer at the same time! Just don't drink and drive.
Copper Kettle Brewing Co.'s core beers combine Old-World brewing with New-World flavors. Each label design reflects the heritage of the beer and its special ingredients. The labels are printed on metallized BOPP to prominently reveal the brewery's signature copper color.
Copper Kettle's barrel-aged beers are released in small, seasonal quantities. Each label reflects the love and care that goes into the creation of each brew. The bottles are individually numbered and story notes provide the customer with details on the brewer's inspiration for the beer and how it was produced. Because each of these beers are intended to be cellared and savored, each bottle is dipped in wax to help preserve the bottle's seal for the aging process.
Grimm Brothers Brewhouse was our first craft beer client and the one that "started it all." The "Brothers" came to us with a name, a German brewing heritage, and the idea to name each beer after a Grimm fairy tale. It was our job to figure out how to make these stories fresh for modern audiences. They also needed to appeal to adults — this is beer after all. To solve this, we focused on the darker mood of the original stories, and our princesses became empowered pinups, each taking control of their own story.
Grimm Brother's Fabled Series beers feature an imperial or higher-alchohol version of their Legends Series. For example, Big Bad Wolf Stick Alt is the bigger, badder version of their Little Red Cap Alt. These beers are released periodically in limited quantities, allowing the beers to be continually revised and reimagined. The Fabled labels take on a more simple, iconic approach but with additional production details, such as special foils and unique coatings.
Each year Grimm Brothers Brewhouse hosts their own family-friendly Oktoberfest celebration. To create an identity for the event, we extended Grimm Brother's visual language and created a more festive application that appeals to all ages. The illustrations can be reused each year, using different colorways to stay fresh.
When CopperMuse Distillery chose us to develop their identity, they wanted to evoke a time when America was emerging from Prohibition and coming into its own in terms of art, architecture, music, popular culture, and especially cocktails. The final identity was inspired by the Art Deco movement and classical greek mythology with a little nip slip for good measure.
Rum naturally brings to mind imagery of the tropics and sea-going folk; however, CopperMuse Rum is more refined and sophisticated than its tattooed, black-bearded counterparts. Instead, we focused on deco-inspired patterns and rich colors. Subtly, this solution still evokes a tropical atmosphere of waves, sunny days, and hot nights.
As a craft distillery, one of CopperMuse's objectives is to provide more choice and unique spirits for connoisseurs. With CopperMuse's Vodka, we wanted to give the choice between an angelic, classically pure Vodka, Vertueux, and a sinfully unique black Vodka, Vicieux. The solution was straight forward: we created two sister muses, one representing Purity and the other representing Rebellion, both equally beautiful.
Like their craft brewing counterparts, CopperMuse creates seasonal infusions and liqueurs showcasing unique flavors using their base spirits. In order to release products quickly but maintain a sophisticated shelf-presence, Emrich Office designed an Infusionist template that can be updated with spot illustrations whenever CopperMuse creates a new, exciting flavor combination.
Jacks Vodka was personal labor of love to celebrate Josh's grandparents' — Paul and Betty Jacks' — 90th birthday. Emrich Office commissioned CopperMuse Distillery to develop a small batch of 90 proof vodka. The main body label features a timeline of family and historical events in Paul and Betty's life. The hang tags feature a birthday message on one side and custom drink recipes on the other.
The three cofounders of Liquid Mechanics escaped from their cubicles in the pharmaceutical industry to pursue their passion for brewing and sound science. They also share a love of hot rods and bikes — both the pedal power and motorized variety. For the Liquid Mechanics identity, we combined these interests and were inspired by the hands-on, rebellious spirit of custom bike and rod culture.
Speakeasy Ales & Lagers in San Francisco has been a legit member of the craft beer community since 1997. Despite producing some innovative beers over the years, their brand remained on the down low. When Emrich Office was hired to give their packaging some new life, we enhanced their cast of characters, put a film noir spin on the roaring twenties, and introduced some natural texture. The results helped put Speakeasy back on top.
For each release in Speakeasy Ales & Lagers' Limited Series, we created an iconic set of illustrations for each release, immersing you into Speakeasy's world of intrigue and seduction with a colorful cast of characters. The illustrations are silkscreened directly onto the bottle, taking center stage and creating a unique shelf presence in the craft beer market.
Speakeasy Ales & Lager's Syndicate Series features vintage ale blends, brewed and aged in very small batches. As Speakeasy's rarest and most complex beers, we designed the bottles to feel like Al Capone's private bootleg selection, each discreetly numbered, delicately ornamented and silkscreened with metallic silver and copper ink.
Speakeasy's Session 47 series features easy-drinking beers in convenient cans. Like bottled milk and coffee, these beers are meant to be staples, so we took a more classic, iconic approach. For inspiration, we looked to old comic books — like Dick Tracy — and vintage newspaper ads from the 1930s. The result doesn't take itself too seriously and shouldn't go out of style anytime soon.
Uinta Brewing Co. was founded in Utah — yes, there is great beer in Utah — during the first wave of craft brewing in 1993. Their packaging had gone through several redesigns over the years, but in 2011 they hired Josh to help show the rest of the nation that Utah was capable of producing great craft beer. The introduction of colorful WPA-inspired illustrations, custom bottle shape, and a new compass logo, representing Uinta's spirit of adventure and strong guiding principles, helped Uinta grow into a nationally recognized craft brand.
Uinta Brewing Company's 801 Pilsner is a unique beer within their craft beer lineup. When they hired Emrich Office to design the brand identity and packaging, they wanted to pay homage to their Utah home while attracting a new audience to craft beer. The 801 logotype was inspired by the hand-painted numbers that adorn the land speed racers on the Bonneville salt flats. The red, white, blue and gold colors evoke the classic American pilsner.
Here's a taster flight of a few of the logos that we are most proud of. Hopefully, the list will continue to grow…